Staying On-Trend – Without Being Trendy

Are you thinking about how to promote your business in 2022?  Are you wondering what the latest and greatest promotional product is?  We get asked quite often what’s popular or what’s new.  There isn’t always a cut and dry answer to this question but the promotional products professionals at Imprint are here to help you navigate your options. 

The world is continuously changing and people change right along with it.  Re-evaluating what matters most to your employees and clients is key to choosing a successful promotion.

Retail Brands

We all have brands that we feel a connection with.  When promoting your own brand, there are lots of options available from retail brands.  Retail clothing brands are becoming more readily available to look after your apparel and uniform needs.  Promo items are well received by your employees and clients when they recognize that your giveaway is a brand they recognize as having great quality.  Higher end electronics, bags and drinkware are just a few of the available options.

Sustainable & Eco Friendly Products

Purposeful products that won’t harm our planet are in style.  This is becoming more important for a lot of people and there are some great options available.  Innovative brands are constantly looking for ways to make their products with the smallest possible footprint.  These brands become a force for good by making high quality, reusable products that help eliminate single use items, partnering with non-profits, using sustainable materials and planting trees with every purchase. 

Health and Wellness Products

We’ve all been taught to be mindful of our physical health but in today’s world we need to be mindful of our mind as well.  Our mental health has long been treated as secondary to our physical health but opinions are changing.  A lot of items can fall into this category depending on your audience.  Yoga items are obviously tailored to health but there are some not so obvious choices as well.  A pair of earbuds lets people relax by listening to their favourite music or podcast.  Giving a gift that helps improve someone’s well-being will always be well received.

If your next marketing campaign encompasses any or all of these categories you will be on your way to transforming your brand.  Your promotions will be kept and remembered long after they are received, which is the ultimate outcome!