The Swag Bag

The Imprint sales team spent last week in Las Vegas attending the PPAI Expo, looking for fresh and exciting ideas for our clients that will help them build their brands. 

Most of us are familiar with the term “Apples to Apples”.  I’m willing to bet you’ve used it yourself…

Have you ever ordered promo items from your promotional products consultant only to have them tell you they need vector artwork?  Do you know what vector artwork is?

If you need branded merch and don’t know where to start, you’ve come to the right place.  There is a lot of information to process and we are always here to offer advice and help you make sense of it all.

Everyone loves getting something for nothing. When we are offered a “freebie” it has the potential to create positive energy and happiness - both strong, emotional responses. It can also create a good vibe about you, your business and your brand. Strong relationships between businesses and customers are important and giving away a great product adds value and leaves customers feeling positive about your brand.

Is this a milestone anniversary year for your company? Are you launching a new product or service? There are a variety of reasons you may need promotional products. Sometimes they stand alone to achieve your goals and sometimes they are part of a bigger marketing plan that’s executed over a period of time.

Are you thinking about how to promote your business in 2022? Are you wondering what the latest and greatest promotional product is? We get asked quite often what’s popular or what’s new. There isn’t always a cut and dry answer to this question but the promotional products professionals at Imprint are here to help you navigate your options.

The world is continuously changing and people change right along with it. Re-evaluating what matters most to your employees and clients is key to choosing a successful promotion.

In the book “Going Local, Creating Self-Reliant Communities in a Global Age”, Michael H. Shuman says "Going local does not mean walling off the outside world. It means nurturing locally owned businesses which use local resources sustainably, employ local workers at decent wages and serve primarily local consumers. It means becoming more self-sufficient and less dependent on imports. Control moves from the boardrooms of distant corporations and back into the community where it belongs.”

Wow! What a different world we’re living in these days. Anyone who pays attention to the news has heard about the ever worsening supply chain issues all over the world. I have no doubt it’s affecting your industry as well as ours. Frustrations abound no matter who you speak with and it’s easy to feel overwhelmed.

You’re about a month into your new marketing job. There’s an event coming up in a few weeks and your company needs some promos to hand out. You’re not really sure what you want specifically so you reach out for some ideas.

Here at Imprint we are all thankful to be doing well and staying healthy as we deal with the ongoing pandemic and the issues that come with it. We certainly hope you are keeping well along with us!