Does your marketing strategy include promotional products?

Has your business ever given out promotional products?  If the answer is no, you’ve most likely encountered them as a consumer at some point.  If the type of promotional product is thoughtfully chosen, they will work for your brand in a variety of ways. 

·  Ever go to a ball game or hockey game and the first 500 spectators get a t-shirt?  You would likely think it was pretty cool to receive one.  This is a fun promotion that could turn mediocre spectators into true fans!

 ·  Maybe you received a flyer in the mail from an optical store and they included a lens cleaning cloth.  If you’ve never bought from them before, you are more likely to think about them when you need that service.   When thinking about prospective customers, you will want to choose an inexpensive item that will be useful to a wide range of people. 

 ·  Think about when you last bought a new vehicle. The dealership may have given you a roadside safety kit or car cleaning kit as a thank you.  For existing customers of high-ticket items, a higher value promotional product is justified and will make the customer feel appreciated and keep the dealership top of mind for future purchases and even referrals.

 ·  Let’s not forget about your employees.  They will surely feel appreciated if you give them some company swag to celebrate a work anniversary or to the Employee of the Month, appropriately valued of course!

 ·  Branded merchandise doesn’t always have to be free.  A coffee shop you love may have reusable drinkware for purchase.  If it’s good quality and attractively decorated, customers will buy it!

If promotional products are chosen well to reflect your brand and are in line with the recipients wants and needs, they will be kept and used indefinitely.  They offer a low cost per impression and high return on investment.