Thinking of Re-branding?

Your professional brand encompasses many different elements including brand identity, purpose, mission, values, messaging, differentiation and experience.  The most externally facing element is brand identity, which includes your logo and brand colors. 

It makes sense to re-brand from time to time to keep your identity fresh and current.  It doesn’t have to mean a drastically different logo and color scheme.  In fact, making some subtle changes to your logo will keep the integrity of your brand’s recognition factor while giving it an updated look.

If you are considering updating your logo, pay attention to details!  The complexity of your logo and the number of colors in it can make it beautiful for sure, but it can lead to a lot of frustration as well.  

Logos should:

·        Be visually appealing

·        Be versatile

·        Be able to maintain integrity on a variety of products

·        Work with a variety of different processes

Let’s talk about color gradients as an example.  If your logo has a lot of colors and some of them “graduate” into each other creating different shades, it will be difficult to convert and print in one color.  This graduation of color will also be impossible to achieve if you want to embroider your logo on corporate apparel.

Don’t create a beautiful logo that doesn’t translate to anything except your letterhead and business cards!  Invite someone to the table that can give you some solid advice at the time your logo is being created so you’re not disappointed down the road.  The Imprint Promo Pros are enthusiastic about promo and marketing.  We would be more than happy to give you some advice and guidance on what works and what doesn’t work.  All you have to do is ask!