A Guide to Decorated Merch

If you need branded merch and don’t know where to start, you’ve come to the right place.  There is a lot of information to process and we are always here to offer advice and help you make sense of it all.

The first step to great branded merchandise is to choose the right product to carry your brand.  You need to love it.  If you are using a product you don’t like yourself, it’s difficult for you to connect with your audience.  A product you both love will serve as a conduit for your connection.  Options are almost endless with a wide range of budgets so if you don’t love it, keep looking. 

Once you have selected the right product that will represent your brand’s image and values there may be more than one decorating option to choose from.  For example, the first decorating process that comes to mind for most of us when considering a winter toque or a backpack is embroidery.  It’s tried and true and has a great perceived value.  However, if you want an updated look you could consider a woven patch.  Patches are gaining popularity because they are durable and look sharp.

If you’re looking at travel tumblers or other stainless steel products, screen printing has always been a dependable option but another option to consider is laser engraving.  It’s more subtle that a colored print and elevates the look and perceived value of your promo.

When it comes to decorating your branded apparel and hard goods there are a lot of options to consider.  Products can be decorated in different ways based upon the purpose of the product and your vision for your brand.  Technology has improved by leaps and bounds in recent years.  There are new ways to decorate and the old ways have been revitalized and made even better. 

Ready to dive in?  Your promotional products consultant can guide you to a final outcome that you and your audience will both love.  We’re here to help!